What makes it an important moment in hip-hop was the triple-platinum song’s virality: Thanks to its music video and easy-to-mimic dance that became a teen craze, it set the template for countless rap hits to come. Emerging from snap, the slow and trebly rap form that sounded at home pumping out of a flip-phone’s insect-sized speaker, the self-produced 2007 track jumped far beyond the ringtone chart and topped the Hot 100 for seven weeks. ![]() With its hyper-minimal production-a steel-drum sample, finger snaps, a bit of bass, a drum-and shouted refrain, the song was simple and unforgettable. Few songs have had the immediate impact on a genre as “Crank That (Soulja Boy),” the debut single from Soulja Boy Tell ‘Em (born DeAndre Way in July 1990 and raised in Atlanta and Mississippi).
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